私たちを読んでください | 私たちに耳を傾ける | 私たちを見てください | SOULNATIONに ライブイベント | 広告をオフにする | Live |

この記事を翻訳するには、あなたの言語をクリックしてください。

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

2022年まで続く国際旅行市場シェアの米国の減少

米国は2022年まで続く国際旅行市場シェアの低下

The steep and steady decline in the U.S. share of the lucrative international travel market is set to continue until at least 2022, according to the latest forecast figures from the アメリカ旅行協会.

U.S. global long-haul travel market share is on a four-year slide since its previous high of 13.7% in 2015, falling to 11.7% in 2018. The decline in market share represents losses to the U.S. economy of 14 million international visitors, $59 billion in international traveler spending, and 120,000 U.S. jobs.

But the market-share drop is now forecast to continue, dipping under 11% in 2022, the latest out-year in the U.S. Travel forecast.

現在から2022年の間に、それは41万人の訪問者、180億ドルの海外旅行者支出、266,000人の雇用というさらなる経済的打撃を意味します。

“Everyone is wondering how much longer the U.S. economic expansion can go on, and shoring up our international travel market share would be a great way to help it continue,” said U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Barnes. “There are some tools in the policy toolbox that will help fix it, and we’re not talking about huge taxpayer-funded spending outlays. Passing legislation to renew Brand USA is the most immediate move to help correct this problem, and we hope this shows Congress the urgency of getting that done this year.”

U.S. Travel economists point to several factors for the gloomy international inbound forecast, foremost among them the continued, historic strength of the U.S. dollar, which makes traveling here from other countries much more expensive. Other factors include ongoing trade tensions, which materially dampen the demand for travel, and stiff competition from rivals for international tourism dollars.

ブランドUSA, the organization tasked with promoting the U.S. globally as a travel destination, is up for renewal via bills that have been introduced in both the House and Senate. Barnes said the latest market share data makes passing that legislation more crucial than ever.

Brand USA was authorized by Congress a decade ago as an answer to the aggressive tourism marketing campaigns by countries that compete with the U.S. for travel market share. But unlike almost every other national tourism program, Brand USA operates at no cost to the U.S. taxpayer—it is funded by a small fee on certain international visitors to the U.S., plus contributions from the private sector. Meanwhile, Brand USA’s work generates an overall return on investment of 25 to 1.

そのブランドUSAの資金調達メカニズムは現在間もなく期限切れになる予定です—下院と上院の法案が修正する問題です。
And the bills come along not a moment too soon. A study released earlier this year shows that Brand USA’s work brought in 6.6 million incremental international visitors to the U.S. between 2013 and 2018, at a return-on-investment of $28 in visitor spending for every $1 the agency spent on marketing.

バーンズ氏によると、納税者の​​大きな値札なしで市場シェアの問題に対処するのに役立つ他のいくつかの政策の動きがあります。 税関のグローバルエントリープログラムの拡大。 特に中国などの商業的に極めて重要な市場では、税関の入国待機時間とビザ処理待機時間の両方を短縮することに重点を置いています。

“Most Americans believe the U.S. should be the world leader in everything—and with all the incredible things you can see and do in every corner of this country, that is especially true of international tourism,” said Barnes. “But reclaiming our market share is not just a matter of pride—it is economically vital, and can help sustain our GDP expansion when we’re seeing some other headwinds on the horizon. Recapturing our market share should, by all rights, be a national priority.”