Travel Channel International is pleased to announce their continued partnership with World Travel Market (WTM), the premier global event for the travel industry, as official Travel Broadcast Partner for 2010.
Travel Channel, the largest pan-European TV channel dedicated to the travel experience in all its forms, is producing a ten-minute feature from this year’s WTM to air throughout January 2011 within the series Travel Today.
On Thursday, November 11, the channel is also producing the first ever WTM Pride of Travel Agents Awards, the leading national awards recognizing extraordinary achievement within the retail travel sector, supported by TTG and sponsored by Virgin Holidays. The awards are being presented by Travel Channel’s Hannah Scott-Joynt, presenter of the channel’s commercial partner Cruise 1st TV and X Factor’s Jamie Archer.
World Travel Market chairman Fiona Jeffery said: ”We have been working closely with Travel Channel International for the past eight years, and I am delighted that they are working with us as official broadcast partner for 2010.”
Travel Channel CEO Richard Wolfe said the station’s continued partnership with World Travel Market was a natural progression for the company and a reflection of the growing relationship, cemented in previous years.
“WTM provides its exhibitors with an unique and objective world view on the international travel and tourism industry and as a broadcaster specializing in travel our objectives reflect those of WTM,” he said.
Travel Channel will be reporting from World Travel Market on the decisions that affect consumers and their holidays, and finding out how the industry’s movers and shakers are responding to the challenges affecting the travel industry in the current economic climate.